Yesss.

Alright so we're up and running! I suppose I should start off by summing up what we've been doing as of late. Electric Couture is almost set to hit the market, as we're finishing up the photo shoots soon and heading to Miami this upcoming weekend for Art Basel, which should be a complete blast might I add. 

Shooting the new line has been great. For those of you who are unaware of what we're soon attempting to bring to a store with a great rep. near you, this is a brief and I guess official write-up of our new baby:

 

High-voltage colors, wildly outrageous patterns, and a charge of flashy textures are what House of Jackie Brown’s Spring ‘09 line—Electric Couture—bodaciously channels from the 1980s.  In a time where style defined substance, and “Material Girl”s were all “Pretty in Pink”, swimwear rocked some of the hottest cuts the industry has seen. For those women lucky enough to have experienced this age of free-spirited fashion expression, the vintage fabrics will take you right back to that rad time when neon paint-splatters against black & white was funky-fresh and mesh material totally meant sexy. But not to worry younger generations: the soft spandex, iridescent material, and rouged designs incorporate a modern twist to these re-vamped, innovative pieces; allowing girls of all ages to get a taste of bold bathing suit culture.

With the new line shot in traditional, timeless NYC locations—the ever-energetic Coney Island boardwalk, in front of a couple classic Keith Herring murals, and of course, in a quintessential city nightclub—Electric Couture’s image screams beat street urban-chic.  In addition to the signature Brazilian-cut bottoms, Jackie Brown now offers adjustable slipknots to give that extra American-style coverage. The tops, apart from their distinctive bandeaus, will include triangle and bra-support constructs, giving us that extra little lift we love. Any shape will feel completely comfortable in these hot bikinis or one-pieces, the collection consisting of five of each. Owning classic, culturally iconic names synonymous with the 80s, such as “Karma Chameleon” and “Dynasty,” the pieces capture the time and place in which Jaclyn York (born ’83) and Emily Brown (’81) spent their childhood days.

 

Bam.

So there’s a bit of what we’re about at the moment.

We’ll get up some accounts of the shoots soon J

Stay tuuuuuuned.

Ashton