We make party.

A large German doorman recently asked me in front of a club if I wanted “to make party tonight?”

Deep down in my heart of hearts I knew I wanted to make party, but nobody had ever posed that question in that manner to me before. I was suddenly overcome with a new sense of power. It was as if my destiny of debauchery was passed over from the German team in the opening ceremonies of an Olympic rage-fest, and it was up to me to take that torch of twistedness over the finish line, stumbling across if need be.

Sometimes you plan a party, other times you happen upon one, but there are those great instances where you just Make Party.





During Winter Music Conference, HOJB made party at the Kidz In The Hall & U-N-I show at The Fifth.




They brought the ladies. They brought the bikinis. They brought such an utter party-vigor that would have made that beefy doorman quiver with intimidation, I'm sure.






When they left that night, just about everyone left with them. When you make party, you can take party.



This had to be exactly what he was talking about.

Ashton

More from Board Up

Bam! Debut!

Thursday. July 18th.
Gansevoort Hotel's rooftop set the stage for Miami's debut of Electric Couture. Beautiful people, beautiful set-up, the night was magical. I'd say more, but you can see for yourself.

Ashton

Board Up Miami!

You don’t have to be an urban-chic New Yorker nor a flashy Miami beach-goer to enjoy the fruits of Electric Couture. True, lounging poolside somewhere in the Hamptons or a hotel rooftop (because the nearest body of water is the Central Park lake) is ideal for showing off the suits. Also, the Brazilian cut bottoms fit right into the less-is-more attitude of South Beach fashion, which can be rated on a chili pepper scale ranging from 1 to 5.

However, sporty, active chicks from anywhere are starting to get wind of this new, sexy… uniform.



Back in May, HOJB did a fashion show at the extreme/water sports expo, Board Up Miami. It was a great chance to say, “Hey, Skater Surfer girls, we got shit you won’t fall out of.”



If I’m at the beach and a wave hits me at the wrong angle, there’s a fair chance I’ll be completely naked from the waste up. And hey, depending on the sheer brute tidal force, maybe waste down as well. But with our halter one-pieces and bra-like support tops, these girls can concentrate on hangin’ ten and not hangin’ tits, if you know what I mean.



So tell your lady friends that actually use their muscles at the beach, HOJB’s got you too.



Ashton